2008 while with Magenic Technologies, in San Francisco, Linda Lane worked on several projects. She was a Business analyst and User Interface design advisor for Visa Corp’s Signature -a web-based public-facing high end applications for wealthy end users. This application is defined by options for travel, entertainment, fine wine and food, and sports. For Hirsh Electronics Windows based access control and security software systems she collected and defined technical and interface requirements. Lane created a SharePoint branding design proposal for EA (Electronic Arts). And she advised on the UI design for an Android-powered phone application (on the T-Mobile G1) "FireWallet".

In the fall of 2007 Lane returned from travel in Asia in where she did original work as a photographer for a large event in Kathmandu, and Parping, Nepal for 5 weeks from late September to November 2007, which was used in a research study for her Master of Science in Information Management.

Previous to that she designed a new Microsoft Windows XP based application for Amazon's software and video downloader, while continuing to attend the University of Washington Information School, to earn a Masters of Science in Information Management Executive program.

Lane worked on a number of security applications for Microsoft, including Windows XP and Vista. She managed building the backend for a revision of Microsoft's Windows Genuine Advantage and product activation software 'Geo.Map'.

This application allows validated Windows users to install updates and premium content for new versions of Windows operating systems (XP and Vista) and additional applications. This application touches Windows versions such as the starter Editions.

Lane also provided user interface design advice for Office Live eCommerce.

Lane accomplished this complex international project, tested and released on time, and under budget with a 18 person team, composed of 8 developers, a dev lead, 7 testers, and two analyst / project managers. She interviewed and advised on the hiring of the team members, and lead the team to success.

Designed and built Queens Baby Boutique an ecommerce site specializing in fine and designer clothing for children in Sept-Oct 2005. She advised the owner on using the standard display and ecommerce tools to maintain the site more easily.

Linda Lane worked with Microsoft for 3 months on the release of MSN Spaces, and helped the team raise and resolve very challenging safety issues there, and performed the business acceptance testing of the final version of MSN Spaces itself. Linda wrote the MSN Spaces' Code of Conduct and advised on the updated MSN Terms of Use.

In the past few months Linda designed, planned and implemented several sites, logos, and photography for small businesses. A prior Wonderlane team member, close friend Julie Hamilton moved to the beautiful coast of North Africa.

In 2004 we completed a number of basic business sites for a consulting firm, the public housing site for Salishan, the largest public housing project in Washington state, based in Tacoma, and a fitness site.

The Salishan site was designed to communicate with the residents of the Salishan community who are affected by the construction of the new community and give information about how to buy low cost housing, as well as information to the contractors working on the project, the schedule and contract information for the principles responsible for the Salishan building and renovation project.

As product manager on these sites advised on creating admin tools, databases, privacy, security and other related issues.

We created basic site business designs for an architect, and a jazz musician, an alternative treatment site and created ongoing marketing designs for other companies.
The architect's site includes a facinating building plan for a completely solar library that can be built in any remote site. If paired with an iridium or satellite network/internet connection it would provide an education center for students anywhere globally.

Serving as photographer Linda Lane took photos of meetings, portraits of business owners, employees, business locations, and photos of products to integrate into web designs and used in publication on Websites.

We redesigned and simplified the Problematics technical business problem-solving software and support site, and created a new logo for the Blitzkrieg Software company.

In 2003-04 Linda worked on redesigning Microsoft's OM 5 eCommerce, advising on process flows, cascading stylesheets, and branding color selections, building the preliminary wireframes, flows, and suggested that the proprietary Microsoft product add an administrative dashboard for easier product and program onloading. As it now appears, Microsoft will be adopting this ecom platform throughout the company.

She spent several months researching 21 ecommerce sites, and documented her findings as part of two reports on current eCommerce trends for Microsoft. Linda advised on user interface studies which lead Microsoft to rethink its presentation of MSDN's subscription offerings, an unexpected result of the UI testing at BlinkIA that Microsoft engaged in as a result of her recommendations.

Details on Designing Microsoft eCommerce Platform Order Management User Interface
(examples of this software interface are not available while it is under development)
Provided analysis of more than twenty one eCommerce sites and processes to redesign Microsoft's Order Management (OM) 5.0 interface. This new updated interface will provide a much more flexible user interface, over a new .NET framework to upgrade more than 100 eCommerce sites, and more easily add new tenants to Microsoft's highly successful World Wide Operations eCom platform. The prototype visually represents three different business models, Subscription (MSDN), BuyNow (one item) and Shop (regular e-tail/retail shopping) styles.

Designed and implemented, in six languages, two major ecommerce sites for Microsoft on existing OM platform (ASP XML) for the MS Employee Purchase and Home Use Programs with a two person team, and many supporting team members, who wrote, edited, and translated the content for the site very rapidly.

Advised the program directors on look and feel as well as creating, executing designs, and applying designs to older Order Management system using technical workarounds.

These pages are samples of the variations on design possible with this system we designed, based on ASP.NET, existing Microsoft Order Management eCommerce technology, and recommending more extensive use of CSS (cascading style sheets). The suggested sample images are from the Image Bank, and Getty Images.

The proposed new designs, based on the proportions of the golden rectangle (or "Golden Mean") and matching all of Microsoft's business Web design requirements are tested and retested by Blinkia Interface auditors until the user's ratings match refined customer usability needs, as we proposed in the initial presentation to Microsoft management.

In August 2004, submitted suggested updates to final OM 5 interface design plans.

Details on designing and building Microsoft's EPP and HUP
Linda Lane designed and built two program identities for the Home Use Program and the Employee Purchase Program at Microsoft in a rush effort to onboard these twin programs over a single weekend in Issaquah, Washington. View more design details.

With her team of two (including her boss!), and Microsoft's internal localization team worked quickly in advance translating the site content in preparation to build the sites in six languages, covering contact information, answers to common questions, and privacy policy. Linda and her team obtained, wrote and edited much of the content. She designed the look and feel of the Microsoft product presentation for both sites, scripting some content against the existing Order Management 4.x Microsoft's propriatary eCommerce program, and reworking existing cascading style sheets.

• Employee Purchase Program
• Home Use Program
  
  (these links lead to secure sites which require userids and passwords to enter)

Wonderlane team members, Linda Lane and Julie Hamilton created two business sites for Seattle based acupuncture sites, working closely with acupuncturists. The former business partners Sara Storm, LaC, MMQ, and Charlotte Stuart, Licensed Acupuncturist, M.Ac., Dipl., NCCA, RN (Stuart subcsequently relocated to New Zealand) to describe the services they offer, and describe what acupuncture is, and how it works. Ms. Stuart's website won an award for one of the top acupuncture sites in the world in 2003.

Wonderlane's Julie Hamilton did double duty as the model patient posing for the acupuncture photography on Sara Storm's site illustrating how acupuncture works and to decrease aprehension about how super fine needles are used in this ancient and effective alternative medical practice.

Linda Lane wrote and created a sound sample Website to promote film music composer Billy Hale's business, by using Realplayer files, and mp3 files of his compositions. She wrote descriptions of Hales music to optimize for Search engines and attract their client base of both filmmakers and alternative music buyers to discover his site.

The Academy of Languages translated the site into French. The site management for Bilyhalemusic.com was assumed by Mr. Hale's business partner Jim Chase.

• BillyHaleMusic

Premera
At Premera, a 2 billion dollar a year financial institution, advised and assisted the company in planning, organizing, testing, marketing and launching the first true web based application, RapidRate, for Brokers/Agents to quote Small Group Health Insurance proposals in Washington and Oregon State via the following secure sites. Nearly every aspect of the process was new to Premera, nearly every group affected to some degree, and we enjoyed helping them with that change and to develop an ecommerce presence on the Web.

• RapidRate Washington,
• RapidRate Oregon

More detail on security and HIPAA.

brandalley
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