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 eCommerce Platform Design

Fortune 50 Company eCommerce, World Wide Operations

Case Study


Research and Analysis

Researched and provided a competitive analysis report of more than 21 eCommerce sites and processes, on flows and standards, to inform decisions while designing Microsoft's new eCommerce platform.


Using the study as a baseline then I redesigned Microsoft's proprietary Order Management (OM) 5.0 interface, by creating wireframes, mockups, contributing and reviewing functional documentation.


The interface provides a flexible interface over .NET framework to upgrade more than 100 eCommerce sites, and more easily add new tenants to the highly successful World Wide Operations eCom platform. 

Created end-user flows, wireframes, and prototype to visually represent three different business models.




38% Improvement

Iteratively tested with Blink interface auditors until the user's ratings match refined customer usability metrics, as we proposed in the initial presentation to Microsoft management.


Blink's usability tests showed a 38% increase in usability.

My proposed new designs, based on the proportions of the golden rectangle (or "Golden Mean") matched all of Microsoft's business Web design requirements.

Designed and implemented, in six languages (that I do not myself know), two major eCommerce sites for Microsoft on existing OM platform (ASP XML) for the Employee Purchase Program, and the Home Use Program. 

Advised the program directors on look and feel as well as creating, executing designs, and applying designs to older Order Management system using technical workarounds. 


Design and Localization

These pages are samples of the variations on design possible with this system we designed, based on ASP.NET, existing Microsoft Order Management eCommerce technology. We recommended more extensive use of CSS (cascading style sheets), including tabless layout. 

Pete Selden asked me to review OM functional specifications. He then submitted our suggested updates to final OM 5 interface design and plans. 

  • Employee Purchase Program (ended)

  • Home Use Program

Some sample photographs used in the high fidelity designs are from the Image Bank, and Getty Images. 


In order to get more diverse images shot for future use, we made a formal request of the media bank team, which is now a standard practice for photography.


Moved Fulfillment To Costa Rica

Working on my next consulting project at the firm it made fiscal sense to move product fulfillment of some eCommerce to the new Costa Rica facility. We product managers arranged to move Microsoft production offshore where today it continues to save millions and earn millions of dollars in annual revenue.

Microsoft, Special Economic Development Zone (ZEDE) La Sabana, San Jose, Costa Rica

Director of User Experience in eCommerce

Through years of thoughtful work and dedication, established a strong career in the software industry. Each role has been a dynamic endeavor, with an opportunity to develop both personally and professionally, such as Director of User Experience in eCommerce at Rare Medium in Orange County, California.

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