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 eCommerce Platform Design

Fortune 50 Company eCommerce, World Wide Operations, Order management requirements, research, user experience design, specifications documentation for an ecom platform.


Research and Analysis

Researched and provided a competitive analysis report of more than 21 eCommerce sites and processes, on flows and standards, to inform decisions while designing Microsoft's new eCommerce platform.


Using the study as a baseline then redesigned Microsoft's proprietary Order Management (OM) 5.0 interface, by creating wireframes, mockups, contributing and reviewing functional documentation.


The interface provides a flexible interface over .NET framework to upgrade more than 100 eCommerce sites, and more easily add new tenants to the highly successful World Wide Operations eCom platform. 

Created end-user flows, wireframes, and prototype to visually represent three different business models.


38% Improvement

Iteratively tested with Blink interface auditors until the user's ratings match refined customer usability metrics, as we proposed in the initial presentation to Microsoft management.


Blink's usability tests showed a 38% increase in usability improvement over the prior interface that users were already familiar with.

Our proposed new designs, based on the proportions of the golden rectangle (or "Golden Mean") matched all of the company's business Web design requirements.

Designed and implemented, in six languages, two major eCommerce sites on existing OM platform (ASP XML) for the Employee Purchase Program, and the Home Use Program. 

Advised the program directors on look and feel as well as creating, executing designs, and applying designs to older Order Management system using technical workarounds. 

Design and Location

These pages are samples of the variations on design possible with this system we designed, based on ASP.NET, existing Microsoft Order Management (OM) eCommerce technology. We recommended more extensive use of CSS (cascading style sheets), including tabless layout. 

The project PM requested a review OM functional specifications. He then submitted our suggested updates to final OM 5 interface design and plans. 

  • Employee Purchase Program (ended)

  • Home Use Program

Some sample photographs used in the high fidelity designs are from the Image Bank, and Getty Images. 


In order to get more diverse images shot for future use, we made a formal request of the media bank team, which is now a standard practice for photography at the company.

Moved Fulfillment To Costa Rica

Microsoft, Special Economic Development Zone (ZEDE) La Sabana, San Jose, Costa Rica

Working on the next consulting project at the same company I came up with the idea to move product fulfillment of global eCommerce to the new Costa Rica facility. It just made fiscal sense to relocate fulfillment to a tax-advantaged location.

Working with the e-Commerce product managers, we arranged to move the company's production offshore, where today it continues to save millions and earn millions of dollars in annual revenue, adding to the revenue of Costa Rica, promoting the country's growth, while expanding every year.


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